What Is Storytelling Coaching?

Storytelling coaching entails helping your company to identify the best and most authentic multimedia stories to tell about your work, products, and employees. We will help you to create and maintain an enduring corporate storytelling strategy. After determining what stories to tell, we will work with you and your team to bring these stories to life with first-rate writing, audio, photography, video, and information graphics.

We coach individuals and teams about best practices for storytelling initiatives including creating multimedia web content, writing for the web, and executing proposals, reports, and white papers.

Creating Multimedia Web Content

Quality storytelling in the digital age requires engaging your audience with a menu of compelling multimedia content. We coach individuals and teams about how to create—and when to integrate—audio, video, photography, information graphics, digital art, and text for maximum impact.

Writing for the Web

Prose is the lifeblood for digital storytelling. With insatiable demand for Web content, how do you consistently deliver your story to new and existing readers, clients, and customers? Writing well requires a team effort to conceive of a project and to execute the reporting and research, writing, and editing. We coach employees, managers, and executives to write with clarity, focus, and in a conversational style that will energize colleagues and clients.

Executing Proposals, Reports, and White Papers

Many companies dive into creating major projects without first thinking about the audience, and identifying the voices that must be integrated into the finished product. We coach teams about how to project manage the entire process; how to divide the reporting and research, writing, and editing responsibilities; and how to complete all revisions to ensure that a polished proposal, report, or white paper is delivered on time.

Email Management and Business Writing Skills

Effective and efficient communication remains at the heart of creating, nurturing, and expanding any corporate storytelling initiatives. We help people—everyone from MBA students to c-suite executives—improve their email management and business writing skills so that great ideas don’t get stuck in someone’s inbox.